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Top 7 Steps for Running a Successful News Release Program

If you have a marketing or communications plan in place, you already have audiences defined. No need to reinvent for your news release program, although you may need to select audiences http://www.tffjewellerysales.co.uk/   that are most appropriate.

Once you know your audience, you'll need a list of publications they're likely to read. Make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.

What do you want prospective buyers to think about your company? Publicity can influence attitudes, so build your news release program around a few central messages.

This is a tricky but critical step. You'll need to think like a member of your target audience. What's going to interest him or her? Usually it's new stuff -- products, services, applications, literature, software. If you don't have these to write about, your news releases might not get past the editors' trash can.

Publications can be hungry for visuals so send one with your release - a photo, illustration, chart or graph. In most cases a 3" x 5" glossy B print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.

SET A SCHEDULE - AND STICK TO IT.

Sending releases regularly lets editors know you're reliable. If you have six topics for the year, send out a release every other month. Twelve topics - one a month. General rule for monthly publications is one release per editor per montth.

It takes about three months before your Tiffany Bangles Sale releases will show up in monthly publications. Less time for pubs that come out more often.Top 7 Life Changing Questions To Ask Each Day

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